Sales & Marketing

Digital Marketing Essentials

A practical, self-paced course covering digital marketing essentials with ten structured lessons, real-world examples and a final assessment.

Intermediate
10 lessons 5 hours Certificate available

Course curriculum

  1. 1Introduction to Digital Marketing Sign in
  2. 2Defining Your Audience & Goals Sign in
  3. 3Website Essentials & SEO Fundamentals Sign in
  4. 4Content Marketing Strategy Sign in
  5. 5Social Media Marketing Basics Sign in
  6. 6Email Marketing Campaigns Sign in
  7. 7Paid Advertising: Search & Social Sign in
  8. 8Understanding Analytics & KPIs Sign in
  9. 9Integrating Digital Marketing Channels Sign in
  10. 10Developing Your Digital Marketing Plan Sign in
  11. Final quiz — sign in and complete all 10 lessons to unlock