Sales & Marketing
Key Account Management
A practical, self-paced course covering key account management with ten structured lessons, real-world examples and a final assessment.
Intermediate
10 lessons 5 hours Certificate availableCourse curriculum
- 1Introduction to Key Account Management (KAM) Sign in
- 2Identifying and Profiling Key Accounts Sign in
- 3Understanding Key Account Needs and Objectives Sign in
- 4Crafting the Key Account Plan Sign in
- 5Building and Nurturing Strategic Relationships Sign in
- 6Value Proposition Development for Key Accounts Sign in
- 7Effective Negotiation in Key Account Contexts Sign in
- 8Cross-Selling and Up-Selling Strategies Sign in
- 9Performance Measurement and Account Review Sign in
- 10Mitigating Risks and Ensuring Long-Term Retention Sign in
- Final quiz — sign in and complete all 10 lessons to unlock
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