Sales & Marketing
Sales Fundamentals and the Sales Cycle
A practical, self-paced course covering sales fundamentals and the sales cycle with ten structured lessons, real-world examples and a final assessment.
Beginner
10 lessons 5 hours Certificate availableCourse curriculum
- 1Understanding Sales and Customer Value Sign in
- 2The Customer Buying Journey and Sales Cycle Sign in
- 3Prospecting and Lead Qualification Sign in
- 4Preparing for Productive Sales Conversations Sign in
- 5Discovery, Questioning and Active Listening Sign in
- 6Presenting Solutions and Communicating Value Sign in
- 7Handling Objections and Negotiating Constructively Sign in
- 8Closing and Securing Mutual Commitment Sign in
- 9Follow-Up, Retention and Account Growth Sign in
- 10Managing the Pipeline and Applying the Complete Sales Cycle Sign in
- Final quiz — sign in and complete all 10 lessons to unlock
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