Sales & Marketing
Social Media Marketing and Content Strategy
A practical, self-paced course covering social media marketing and content strategy with ten structured lessons, real-world examples and a final assessment.
Beginner
10 lessons 5 hours Certificate availableCourse curriculum
- 1The Role of Social Media Marketing Sign in
- 2Audience Research and Personas Sign in
- 3Selecting Social Platforms Strategically Sign in
- 4Brand Voice and Message Development Sign in
- 5Content Pillars, Formats and Storytelling Sign in
- 6Content Planning and Workflow Sign in
- 7Creating Effective and Accessible Content Sign in
- 8Community Engagement and Social Customer Care Sign in
- 9Paid Social Advertising Fundamentals Sign in
- 10Measurement, Optimisation and Strategy Building Sign in
- Final quiz — sign in and complete all 10 lessons to unlock
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